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STARTUP RESILIENCE: The Role of Human Sustainability Coaches

Startups and entrepreneurial ventures, renowned for innovation and agility, grapple with the pervasive issues of burnout and mental health. According to a recent World Health Organization study, work-related stress accounts for 37% of all illnesses. The startup environment, characterised by long hours and high-pressure situations, is particularly vulnerable to these challenges. Administrative and legislative burdens exacerbate the problem, with organisational leaders spending an average of 25% of their time on compliance-related issues. This not only depletes leaders' energy, but also hampers their ability to foster a sustainable, impactful, trusting, and mutually responsible workplace culture.

HUMAN SUSTAINABILITY: A Unique Skillset For A New Era

A workplace human sustainability coach becomes a driving force in both organisational scale and human performance, fulfilment, and wellbeing by recognising the interconnectedness of biological, psychological, social, neurological, and emotional factors impacting health, performance, wellbeing, and behaviours.

Workplace human sustainability coaches go beyond traditional health and wellbeing coaching, also considering organisational objectives. As a result, they play a pivotal role in enhancing both individual and collective performance.

A human sustainability coach sits powerfully at the intersection of organisational scale and human fulfilment and performance.



Workplace human sustainability coaches gain critical insights into organisational blind spots and employee behaviours, guiding impactful operational strategy changes.

The process also enables proactive and consistent alignment of the culture, vision, and objectives to the identity of the individual, driving passionate urgency toward the company’s ambitious objectives.


Having clear operational strategies that drive a Work-Life Integration Framework™, physical vibrancy, emotional wellbeing, technical and character development will significantly outweigh HRIS systems as a talent attraction and engagement strategy.

Organisations that uniquely prioritise the well-being of their workforce become magnets for top talent, fostering a culture of excellence. The investment provides evidence that you care, rather than simply voicing that you do.


Despite the modern workplace narrative advocating for belonging and connection, most often still fall short.

A Human Sustainability coach enables every individual the safe space and time to be valued, supported, developed, and inspired.


Providing deeper and unbiased intelligence on the state of the organisation’s talent, enhances strategic planning and adaptive leadership styles.

A Human Sustainability coach will provide intimate blueprints of your talent to ensure you have the intelligence to understand, communicate and motivate your team members effectively.

Having a resource who bridges the gap of missing information, and can help to buffer, educate, and adjust incorrect perceptual filters (physiological limitations) and psychological expectancies (mindsets developed through socialisation to respond a certain way) to prevent performance and progress interruption, along with minimising talent loss during moments of high stress and miscommunication.


In a fast-paced and ambiguous environment, organisations with a focus on human sustainability are better equipped to adapt and thrive amidst uncertainty.


Freedom under responsibility is one of the demands of top talent.

Having an internal resource and framework to align ever-changing organisational ambitions, obligations and growth stages WITH the unique and dynamic ambitions, obligations, and stage of life of employees, drives both organisational success and individual motivation and loyalty.


Human Sustainability coaches, can develop work/recovery plans akin to elite sporting performance/recovery plans, as well as optimise environments (onsite, remote, hybrid), arousal levels relevant to task requirements, and strategies to inject into transitional periods throughout the day for perfomance excellence. This optimisation unlocks untapped potential, resulting in enhanced performance and impact. In hybrid models, where adaptability is paramount, performance optimisation takes on increased significance.

The contemporary workforce expects growth opportunities across technical, mental, emotional, physical, and behavioural domains. A Human Sustainability coach actively facilitates this holistic development, contributing to the overall improvement of performance. Understanding the individual nuances of skill acquisition and development for each team member is also crucial. Current mass human customisation strategies in the marketplace fall short in driving individual intrinsic motivation and achieving performance excellence.


The concept of sustainability is no longer confined to environmental practices and financial strategies. A new paradigm is emerging—one that places human sustainability at the forefront. As organisations evolve, so does their need to level up their approaches to employee well-being.

Embracing this holistic approach to employee well-being is not just an investment in individuals; it is an investment in the sustained success and resilience of the entire organisation.


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